A custom Shopify store for a central Ohio racquet sports shop with more than 40 years behind the counter: stringing, demos and gear, online for the first time.
Tennis Ltd. has been central Ohio's racquet sports shop for more than 40 years, but the website hadn't kept up. It had no online store, the store details were wrong, and the point-of-sale system, Lightspeed, didn't connect to anything online.
The work covered three things: a custom Shopify storefront to put their catalog online for the first time, a move from Lightspeed to Shopify POS so the shop and the website share one inventory, and a brand refresh with new logos, typography, patterns and social templates.
The store is organized around clear product categories, with dedicated pages for stringing and demos.
Tennis Ltd. has been central Ohio's racquet sports shop for more than 40 years, but the website hadn't kept up. It had no online store, the store details were wrong, and the point-of-sale system, Lightspeed, didn't connect to anything online. They needed a Shopify store, a new point-of-sale system, and a brand refresh that matched the shop their customers already knew.
The work covered three things: a custom Shopify storefront to put their catalog online for the first time, a move from Lightspeed to Shopify POS so the shop and the website share one inventory, and a brand refresh with new logos, typography, patterns and social templates. We also set up email campaigns for their existing customers.
The store is organized around clear product categories, with dedicated pages for stringing and demos. We moved the whole point-of-sale system from Lightspeed to Shopify POS so stock stays in sync between the shop floor and the website, and set up email campaigns for repeat purchases and seasonal gear. The brand refresh (new logos, patterns, typography and social templates) means the shop, the website and their Instagram finally look like the same business.
