Tennis Ltd.

Tennis Ltd. is central Ohio's premier racquet sports retailer with over 40 years of expertise, but their digital presence was stuck in the past. Their website was severely outdated with no eCommerce functionality, incorrect store details, and an antiquated tech infrastructure that couldn't support modern retail. They were also running Lightspeed as their point-of-sale system, which didn't integrate well with their online needs. They needed a complete digital revamp — a custom Shopify storefront, a modern POS migration, and a refreshed brand identity to match the in-store experience they're known for.

We approached this as a full digital transformation, not just a website build. The strategy covered three major pillars: a custom Shopify storefront to finally bring their product catalog online, a migration from Lightspeed to Shopify POS to unify their in-store and online operations, and a complete brand refresh with updated logos, typography, patterns, and social templates. We also set up email marketing campaigns to nurture their loyal customer base and drive repeat business.

The Shopify store was custom-built around clear product categorization and service-focused landing pages for stringing and demos. We migrated their entire point-of-sale system from Lightspeed to Shopify POS, ensuring inventory sync between the physical store and the new online shop. Email marketing campaigns were configured to drive repeat purchases and promote seasonal gear drops. On the brand side, we delivered a complete identity refresh — new logos, patterns, typography, and social templates — giving Tennis Ltd. a cohesive visual identity across every touchpoint, from their storefront to their Instagram feed.