From an inherited Shopify build to a fully custom storefront generating over $585K in revenue, with Klaviyo email driving $288K, Google Ads at 2.64x ROAS, and 21,000 sessions a month.
Bobbie's Shoppe launched on a Shopify store that didn't yet capture the warmth of the shop itself. Performance needed work, and there was no email marketing, advertising or financial reporting in place to drive growth.
We started by improving the existing build — refining the design, optimizing performance, and layering in the tools needed to compete online.
The custom Shopify storefront was designed to feel like walking into the shop. We set up Shopify POS for the store, built Klaviyo email flows that generated nearly $288K in attributed revenue in 2025, and managed Google Ads campaigns delivering a 2.
We started by improving the existing build — refining the design, optimizing performance, and layering in the tools needed to compete online. As the brand grew, we upgraded the site to a fully custom Shopify build tailored to their expanding product catalog and customer base. Alongside development, we launched Klaviyo email marketing, Google Ads campaigns, and built comprehensive financial reporting from scratch.
The custom Shopify storefront was designed to feel like walking into the shop. We set up Shopify POS for the store, built Klaviyo email flows that generated nearly $288K in attributed revenue in 2025, and managed Google Ads campaigns delivering a 2.64x return on ad spend. Monthly website sessions grew to over 21,000.