From inheriting another developer's generic Shopify build to a fully custom storefront generating over $585K in revenue — with Klaviyo email driving $288K, Google Ads delivering 2.64x ROAS, and sessions growing from zero to 21,000 per month.
Bobbie's Shoppe launched with a Shopify store built by another developer that didn't capture the warmth and character of the in-store experience.
We started by improving the existing build — refining the design, optimizing performance, and layering in the tools needed to compete online.
The fully custom Shopify storefront was designed to showcase a curated boutique aesthetic that matches the in-store experience.
Bobbie's Shoppe launched with a Shopify store built by another developer that didn't capture the warmth and character of the in-store experience. The design felt generic, site performance was lacking, and there was no email marketing, advertising strategy, or financial reporting in place to drive growth.
We started by improving the existing build — refining the design, optimizing performance, and layering in the tools needed to compete online. As the brand grew, we upgraded the site to a fully custom Shopify build tailored to their expanding product catalog and customer base. Alongside development, we launched Klaviyo email marketing, Google Ads campaigns, and built comprehensive financial reporting from scratch.
The fully custom Shopify storefront was designed to showcase a curated boutique aesthetic that matches the in-store experience. We configured Shopify POS for seamless retail operations, built Klaviyo email flows that generated nearly $288K in attributed revenue in 2025, and managed Google Ads campaigns delivering a 2.64x return on ad spend. Monthly website sessions grew from zero to over 21,000.