Navy Hill operates two distinct product lines — canned tequila sodas and craft cocktail mixers — each with its own audience and brand voice. They needed a digital presence that could serve both lines without diluting either brand.
drinknavyhill.com
Two Shopify storefronts for a premium beverage brand — one for their canned tequila sodas and another for their craft cocktail mixers — built to serve distinct product lines under one brand umbrella.
Navy Hill operates two distinct product lines — canned tequila sodas and craft cocktail mixers — each with its own audience and brand voice. They needed a digital presence that could serve both lines without diluting either brand.
We built two separate Shopify storefronts under the Navy Hill umbrella, each tailored to its product line's unique identity.
Two distinct storefronts were designed and developed — one with the bold, social energy of the canned tequila soda line, and another with the refined, craft-focused aesthetic of the mixer line.
Navy Hill operates two distinct product lines — canned tequila sodas and craft cocktail mixers — each with its own audience and brand voice. They needed a digital presence that could serve both lines without diluting either brand.
We built two separate Shopify storefronts under the Navy Hill umbrella, each tailored to its product line's unique identity. The eCommerce strategy focused on clear brand differentiation while maintaining a cohesive feel that ties back to the parent brand.
Two distinct storefronts were designed and developed — one with the bold, social energy of the canned tequila soda line, and another with the refined, craft-focused aesthetic of the mixer line. Both stores share backend efficiencies while presenting independent brand experiences.